Value from redefining innovation for success - http://www.chaordicsolutions.co.uk/blog/from-our-business-transformation-consultants/value-from-redefining-innovation-for-success/

http://www.chaordicsolutions.co.uk/blog/from-our-business-transformation-consultants/value-from-redefining-innovation-for-success/

Value from redefining innovation for success: leveraging existing assets, competitive advantages and familiarity.

 

Extract from European Business Review – Patrick Barwise & Seán Meehan

Don’t be overawed by Apple – your company too can innovate beyond the familiar. This isn’t about “blue-sky thinking”, “blue ocean strategy” or pioneering completely new-to-the-world product categories: Apple doesn’t actually do that. It’s about being a user-focused fast follower and a relentless improver. Every company can successfully innovate beyond the familiar, although it does mean being willing to go beyond your comfort zone. We offer a general framework to help you do it.

More … http://www.europeanbusinessreview.com/?p=6409

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